In the new concept store you can buy and taste all the illy brand products, in an environment designed to offer the consumer a unique experience. Inside the new boutique, fans can explore all aspects of the illy world: the tasting Iperespresso through the two new models of coffee machines Y3 Touch – linear and compact – and Y1.1 Touch Special Edition pure black – a fine Special edition in aluminum and glass-blacks to the art world, with the illy Art Collection, the last of which was signed by the American artist Kiki Smith, who has decorated cups and jars with a slight narrative made of flowers, butterflies , moons and suns.
The protagonist, as always, will be the unmistakable illy blend 100% Arabica – wise combination of nine quality from the best plantations of South America, Central America, India, Africa and China – available in medium roast, strong or decaf. Connoisseurs who want to discover and appreciate the individual flavors and nuances of taste of illy blend will also find the three special varieties of arabica coffee line Monoarabica: Brazil, Guatemala and Ethiopia.
The offering will be further enhanced by a selection of the Group’s products illy, polo taste that brings together companies of culinary excellence.