Via dei Due Macelli, 59D – Rome
Hours: open daily 9:00 to 19:30
The project illypoint
illy distributes its products in a selective way, within places able to express and represent his world: the best bars illy, the online shop http://www.shop.illy.com, specifically the illy and, from 2011, the illyshop , real brand stores.
The illyshop are meeting places with the consumer, within which it is presented throughout the range of illy products and are regularly arranged moments of tasting, with the collaboration of the University of the coffee.
The illyshop can be of outlets in existing commercial contexts, such as in La Rinascente in Milan Duomo Square and Printemps Haussmann in Paris, or the real boutique dedicated to illy, as illyshop in Galleria San Carlo in Milan.
An evolution of the project is represented by illypoint illyteca, the concept store dedicated to companies of Gruppo illy (illycaffé Domori, Dammann Frères, Mastrojanni, Agrimontana). Currently in Italy there are two, Trieste and Brescia